PostHeaderIcon Why is SEO so important?

Internet has become a part of life. These days, we do everything from communication to shopping, from gathering information to providing information about our business. If you are not ‘online’ you don’t exist. This trend has given way to a whole new venue where businesses can grow and operate.

There are millions of people who are running their business through the internet and are earning great profits from it. Now you must be wondering, why some websites are so popular, while a large number of websites stay in obscurity? Why do some websites pop up in the first few search engine results while others come in later pages?

The answer to this question is SEO or Search Engine Optimization. SEO means optimization of the content of a website in a way that it’s ranking in search engines rise. Search Engine Optimization involves using the right number of keywords and keywords that are in the right place in the content. This ensures that when those particular keywords are searched, the website is shown in the first few search results.

Naturally, the higher a website is shown in the search engine results list, the more traffic it will get. This is the main reason why some websites get more traffic and bigger profits than others. For example, suppose you run a travel website about tourism in London.  Just writing good content won’t be enough to get good traffic to it. You will have to make sure that the people who are trying to gather information about tourist activities in London get to see your website. For this, you will have to use the right keywords and key phrases in the content. This is what we call SEO.

Search Engine Optimization can be a tricky thing because you must know exactly the right keywords and phrases and put them in the right places. You must also know which keywords are searched most and which keywords will be beneficial for your website. In SEO, there is not a “one size fits all” rule. Each website is different and its optimization should be according to the specifics of that website. That’s why you must hire a professional SEO service to optimize your website.

Why SEO Services?

SEO Services will use the right keywords to ensure better ranking for your website. A good SEO service will make sure that your website content includes the popular keywords which are searched frequently in the niche of your website.

A SEO service will increase visitors to your website by presenting your website when they are looking for products, services and information that your website provides. It will definitely increase your online business. This practice is known as SEO Marketing.

SEO Marketing is one of the best tools to promote any website because it solves the basic problem with any online venture. It solves the problem of getting enough exposure in the search engines. It doesn’t matter how much you try to publicize your website through other means of internet marketing unless and until you get your website optimized. Therefore, hiring SEO Services is a step in the right direction.

The best and the most effective method of SEO optimization is through organic SEO. This kind of optimization is perfect for people who are working with a limited budget, but still want to reach large audiences.

What is Organic SEO?

Organic SEO is search engine optimization in its truest form. These days, many search engines offer paid SEO services. This service allows a website owner to “buy” a few keywords and phrases of his choice. When those phrases are searched, his website is displayed in the top search results. In return, the website owner is required to pay a certain amount for every click to his website. This is known as pay per click optimization.

Organic SEO, on the other hand, has no such formalities. In this kind of SEO, the website is optimized by good and popular keywords and the rest is left to the search engines. No amount is paid to anyone. Organic SEO has many benefits such as:

· People trust organically optimized websites more
Anyone can buy any keywords in the pay per click method, so potential site visitors cannot be sure of the legitimacy of their content. This is why people are more likely to trust the organically optimized websites in favor of pay per click optimized sites.

· It’s affordable
Organic Seo is much more affordable than the pay per click method. One doesn’t have to keep making regular payments to search engines using this method. Plus, the pay per click method carries the risk of getting increased traffic, but potentially fewer sales, i.e., you can lure people to your website through this method but can’t force them to buy. This sometimes becomes a raw deal for website owners.

· Relevance
Organically optimized websites ensure relevancy of the content. The search engines display these websites because of their content and not because they were told to pick them, so this relays a better image to internet users.

In short, organic SEO is the safest and best choice for website owners who want to create a good and substantial website that people can trust in the long term. This is also very good for those who want to increase traffic to their website without spending too much money.

If you want to get your website optimized, then you should contact an SEO service that provides guaranteed SEO for the website. This means, hire a service that has expertise in this field and that knows how to optimize in the best possible manner.

There are hundreds of websites on the internet which claim to give the best and guaranteed SEO services. You must make sure that you hire the best by checking their previous records, the testimonials and reviews on their website. This will give you an idea of their performance.

In the end, all I can say is that there is hardly any popular website that hasn’t been Search Engine Optimized. And if you want your website to be popular, you now know what to do.

The writer of this article owns a website called “Seo-Services.Com” which is a great place for SEO Marketing. If you are looking for All type of SEO Services that gives you high class web promotion and provides you superb seo solution then this is the place for you. Also Visit our Organic SEO.

PostHeaderIcon Link Building - Why You Need to Get the Best

Link building has become one of the most important tools to use in internet marketing. This is an incredibly effective and profitable way to provide good exposure for a website. This tool works on the simple principle of letting people know about your website and what it offers. But before you try this service out for your website, let us explain to you how link building works and benefits a website.

How can link building benefit your website?
Increase in Traffic: Link building creates a lot of doors through which your targeted traffic can enter your website. Links to your website are submitted to various websites whose content is related to the subject of yours. This way, you can naturally divert the traffic on those websites to your own.

Increase in Search Engine Rankings: Most search engines consider the number of links and amount of traffic on a website while determining its ranking. Hence, link building will almost certainly result in an increase in the search engine ranking of your website.

Better one way links: Traditional link building is two-way link building in which both websites display each other’s links on their web pages. One way links are links to websites whose links you don’t display on yours. One way links are great to improve a website’s image as they prove that the content on the website is so good that other websites agree to display its links without any reciprocation. A good link building service works hard to get as many one way links for your website as possible. One way links improve traffic to your website because the one way links look natural and not paid for.

Web Promotion: Most websites have different pages for the different things they offer. However, often some of the pages don’t get much traffic because the visitors don’t know about them. Link building popularizes different pages of your website. Unlike other marketing tools which focus on the entire website as one, link building works at a more detailed level. It promotes each and every page of your website in different venues.

More targeted audience: Link building naturally attracts a large number of the people who are looking for a website like yours. Since those people find links to your website on other websites related to your niche or industry, you will catch the attention of more people who are looking for the services or products you are offering on your website.

In order to have a successful link building campaign, you must keep the following things in mind.
• Ensure that you have site content that is relevant, easily understood and likely to be approved and appreciated by your readers.
• Ensure that your content has no grammatical or spelling errors.
• The site should have an accessible privacy policy and an “About Us” section that describes you and your company so that you present an image of credibility. Add your picture to add authenticity and personalization

How can our Link Building Service help you?
Now that you have in depth understanding of the process of link building and its benefits, let us explain how our Link Building Service will help your website improve its search engine rankings:

i. We will review your website pages and contact various websites in your niche and industry and ask them to display links to your website on those websites.
ii. Another method of building one way links is through the use of pay per click tools. This can be a great marketing technique, helping drive visitors to your site and increasing brand exposure as well.
iii. We can also syndicate an article at major article sites like EZINE. These sites are frequented by many people and so they normally rank higher. When your articles are listed in a place which is itself highly ranked, you are more likely to receive increased traffic to your own site.
iv. We can submit to news sites articles which include links to your website. We can also syndicate press releases both of which are other methods proven to improve one way link building. You can then track visitors who choose your articles and offer them unique exclusive content as well as relevant news.
v. If you have quality articles, we will try submitting them to paid directories.
ii. We can create affiliate programs on your website whereby your affiliates send their visitors back to your site.

Enlisting the help of a specialist, professional or an expert in the field of search engine optimization is one of the most important things you can do for your website and one of the best ways of ensuring your one way link building project becomes a success.

The writer of this article owns a website called “LinkBuildingSolutions.Com” which is a great place for One way links. If you are looking for quality One way link building service that gives you top class link building solution then this is the place for you. Your one stop shop for all your Link building needs.

PostHeaderIcon Google announces “developer” builds of Chrome for Mac OS X, Linux

“Danger!” warns the sign. If it were in front of a cliff, you might step away. Seeing though as it’s in front of a piece of software, and moreover it’s software from Google, it instead has roughly the effect of saying “Naked dancing and free beer inside!”

For thus it is with the announcement of “developer builds” of Google’s Chrome browser to run on Mac OSX and Linux.

Come on, get it while it’s hot:

whatever you do, please DON’T DOWNLOAD THEM! Unless of course you are a developer or take great pleasure in incomplete, unpredictable, and potentially crashing software.

Why, what’s missing?

How incomplete? So incomplete that, among other things , you won’t yet be able to view YouTube videos, change your privacy settings, set your default search provider, or even print.

The list of things that are among the other things is pretty extensive, running to 445 at the moment, though it’s not obvious at a glance which ones are the showstoppers and which are just a bit annoying. (I’d point out that Cmd-L doesn’t select the location bar, which can be a bit annoying).

As noted previously, Chrome creates each new tab (or window) as a separate processor instance, meaning that you can kill them from the command line without affecting others - which is great if you have a runaway (or stuck) process in one tab/window and don’t want to have to bring the whole thing down. The problem is still figuring out which of the many processes, each called “Chrome”, is the one you want to kill, though.

What’s still missing overall from the Chrome experience though is a big enough group of developers who have gotten to grips with a plugin framework so that they can begin to make it more than just, well, a browser. That is arguably what made Firefox rise so dramatically from the ashes (or parting of the ways) of the Mozilla project; the Greasemonkey plugin lets people write scripts that will configure web pages they visit as they want them to be (and was used to great effect at the Guardian’s Hack Day, and doubtless many others) is a game-changer, for example.

But when you look at the Google Chrome blog, there’s only one entry about plugins. Hardly encouraging. Chrome, at present, is looking like a good idea that has gotten left behind in the eagerness to do other things that will catch up with potential rivals in search such as Wolfram Alpha and Microsoft’s Bing. It’s not in trouble - but there’s a serious danger of losing momentum if something doesn’t start happening that ties it in with other things.

PostHeaderIcon Apple iPhone announcements: from the show floor and all around

After months of speculation, Apple is expected to launch a new version of its iPhone today at its Worldwide Developers Conference - WWDC - at the Moscone center in San Francisco. It’s also expected to talk about the next version of its computer operating system OSX, codenamed “Snow Leopard”. And there had even been claims that Steve Jobs, its chief executive - not expected to return to work before the end of the month – had been seen on the premises.

Within the next couple of hours, we should know which of the rumours were right, and which were mere idle fantasy.

Apple conference Photograph: Paul Sakuma/AP

5.34pm:: Slogan visible on the posters around the centre “One year later. Light years ahead.” Miaow!

5.34pm: Pretty busy in here, with about 30 mins to go. Crowds parked in several distinct groups while we mill about waiting to get in.

5.39pm: And lo, the doors opened. Crowd starting to bustle into the hall.

5.47pm: Just spoke to Alan Hely, head of European PR for Apple, who implied a major product announcement.

5.48pm: The music is from Phoenix, according to Gizmodo, which also says that there’s a “Tron-like glowing Mac” on the stage. And Gizmodo is confidently predicting.. Coldplay and MGMT on the playlist.5.49pm:

5.50pm: Definitely more buzz than the January Macworld keynote. I think the crowd’s going to be very disappointed if Steve Jobs doesn’t appear. There was a tweet earlier in the day of someone saying they’d “definitely” seen Jobs walking through the Moscone centre, but it’s hard to tell if that’s correct. (Music now: Radiohead. 15 Step.)

5.55pm: Engadget has a neat pic of the “before everyone got in” with a poster with “64″ and “full speed ahead” on it. As in, 64-bit.

And also a picture of the queue outside the Moscone. That’s big.

5.57pm: And they’re off. The announcer has told people to “silence all cellphones and paging devices”. Does that include iPhones?

5.59pm: Trying to see which famous faces are in attendance, but the media is corralled on the opposite side of the room from the VIPs. Bruno? Eminem? John Mayer? No sign.

6.03pm: Lights dim, crowd whoops and music finishes. Ladies and gentlemen, we’re ready to go.

6.04pm: The Apple Store online is down, a sure sign that Something New is coming our way.

6.04pm: Kicks off with John Hodgman as PC - begging the crowd to stop innovating. Phil Schiller takes the stage to warm applause.

6.05pm: Schiller: “this is the best level of anticipation and excitement for our developer conference yet.” 5,200 developers here from 54 countries around the world. Subjects to be covered: Mac, iPhone and iPod Touch. In the past two years the number of OS X users has tripled. [But is that including iPhone/iPod Touch users in the OS X users?]

6.07pm: ah yes, it is the iPhone which has increased the number of OS X users.

6.08pm: first new product announcement: new version of the 15″ MacBook Pro. Built-in (ie non-replaceable) battery. (Is this Apple’s new USP now?) Good for 1,000 recharges and 7 hours’ use, Schiller says. Five-year life claimed.

60% more colour gamut, “the nicest display we’ve ever had in a notebook”. Shows it off with something like an ostrich’s feathers. And an SD slot - because so many MacBook Pro users are photographers. Smart.

6.10pm: Up to 3.0GHz and 8GB of Ram, 500GB hard drive. Cheaper than before.

6.10pm: Costs $1699 for the introductory level ($300 less than before). [We'll have to wait for the Apple Store to come back to find out the UK prices.]

6.13pm: Available today [in the US; have to see about the UK]. The crowd likes it: they’re power users who appreciate the boost - from $1699 to top config $2299. Apple’s also updating the 17″ model.

6.14pm: But the 13″ MacBook, normally a consumer product, is now more like a MacBook Pro - it’s gained a backlit keyboard and has a Firewire slot, which was removed from the MacBooks in the autumn update. Crowd enthusiastic about that too. And now the 13″ MacBook is a MacBook Pro.

Confusing: seems to mean that only the old 13″ white (non-aluminium body) MacBook is still a MacBook. Or maybe there’s more to come. Interesting that John Gruber (daringfireball.bet) predicted exactly this.

6.18pm: MacBook Air gets an update, price comes down slightly. Now Schiller’s trumpeting Apple’s eco credentials, which it has been battered with before. “This is world’s greenest lineup of notebooks,” he says. We’ll await Greenpeace’s verdict.

6.19pm: Now on to Mac OSX 10.6 - aka Snow Leopard. Bertrand Serlet, head of OS, comes on and takes a poke at Microsoft and Vista in his thick French accent. “What a sharp contrast with what’s been happening up north,” he says. “Microsoft has dug quite a big hole for themselves with Vista.”

6.21pm: Underneath Windows 7, he says, is still the same problem. “The same old technology… fundamentally, it’s just another version of Vista. The challenge we set for ourselves was to build a better Leopard.”

Three key elements of Snow Leopard: refinement of Leopard, new technologies and support for Exchange. “There are lots of little benefits and touches when you start using Snow Leopard.”

6.22pm: Apple has now built Expose into the dock. Click and hold and the windows splay out. [That would be horrendous if you have lots of windows...]

More than 90% of what was in Leopard has been “refined” in Snow Leopard.

6.23pm: Key thing with Snow Leopard: Up to 45% faster to run, common operations are faster. And after you install, you recover some disk space - it’s got a smaller footprint, about 6GB less, through file system compression.

6.24pm: new software: a new version of Safari, Safari 4, shipping today for Macintosh and Windows PCs. (It’s there now, just checked.) Serlet says it’s faster than Google Chrome and scores 100/100 on the Acid 3 test (a test of how well browsers can lay out complex HTML). And it runs Javascript (used in all sorts of web systems like Google Maps etc) much faster than Firefox et al.

6.28pm: QuickTime, the venerable media system, has been updated to “QuickTime X”. Works with any web server. (You wanted to know that, right?) And changed the user interface. (We never liked the old one too much.) Now more like Apple’s Front Row. Aaaannndd.. demo time.

6.30pm: Craig Federighi, vp of Mac OS engineering, on stage doing the demo. Crowd’s excited by the speed of Safari. He opens NYT home page - amusingly, it has huge adverts for Microsoft’s new Bing search engine splashed all over it.

6.35pm: Bertrand Serlet back on stage. Time to talk about the underpinnings. “When you look at a modern Macintosh, you have an incredible set of components that were unthinkable a few years ago.” It is “the power of silicon!” (Should we bow?)

Today he’s going to talk about three technologies: 64-bit (because of course with 32-bit you can only use up to 4GB of RAM - oh, woe): “We’ve been on a trajectory to enable more 64 bit, and Snow Leopard is the final stage. All the major apps run in 64 bit mode.” (Note that word “major”: why is that there?)

6.37pm: next, multi-core. As in processors. How do you take advantage of multi-core processors? With multi-threaded programming. But threads (individual processes in an app) aren’t that efficient, so Grand Central Dispatch is a new technology in Snow Leopard with built-in support for multi-core, which organises threads.

6.39pm: Turns out that Apple Mail in Leopard, when it’s busy, has quite a few threads running. When it’s idle, it uses *even more*. (So that’s why it’s so rubbish at times.)

In Snow Leopard, Mail uses fewer threads when idle. (This feels like progress defined as “doing what we should have done ages ago”.)

6.41pm: finally, graphics - OpenCL, a C-based language that Apple is making an open standard which uses resources on the graphics processing unit. Snow Leopard can operate at a teraflop - 1 trillion operations per second. “We want to use this power for all kinds of things”.

That’s three main new technologies in Snow Leopard - enhanced 64-bit support, Grand Central Dispatch and OpenCL. All heavily developer focussed.

6.42pm: not a new technology, but something many business users will have wished for (or worked around): Microsoft Exchange support. In Snow Leopard, built into Address Book, iCal, Mail. (So not everything Microsoft does is bad, apparently.) Spotlight, the search function, also works within the Exchange interface.

6.46pm: Exchange support requires that the server is running Exchange Server 2007 (is that widespread?). Support is free. “Windows PCs charge extra for Exchange support,” Serlet says. Crowd whoops at not having to pay anything.

6.47pm: Pricing for Snow Leopard: $29 [UK price to be determined]. (Wow, that’s cheap - but hard to see how they could do otherwise given that it doesn’t have any fancy new features.)

6.48pm: That’s a big contrast with Leopard, which like almost every other Mac OSX upgrade was a $129/£79 paid upgrade (apart from 10.1, back in autumn 2001). Gets a really big cheer from the audience. Lower prices = good business for Apple, looks like. Family pack will cost $49.

Guessing at the UK price - £15? £30? What’s your guess?

6.50pm: OK, let’s move on to those “iPhone” things. Scott Forstall takes the stage: he’s svp of iPhone software.

“It has been an incredible year for the iPhone. it was less than a year ago that we launched 2.0 and with it the SDK.”

“The response has been staggering - developers have downloaded the free SDK more than a million times. There are now more than 50,000 apps on the App Store. [applause] Now we’ve been working really hard to grow the user base for your apps.”

“We have already sold more than 40m iPhones + iPod Touches.” That’s a lot of devices. And of course passed a billion downloads.

6.51pm: Now showing a promo video, featuring smiling developers who have made a mint out of their apps. (Not shown: developers whose apps were refused for no reason anyone can make out.)

6.54pm: The video’s part pep rally, part marketing seminar, part religious event: if you build apps, you too can be successful and change the world!

6.55pm: In the video we hear from Major League Baseball, doctors who have built apps, gaming companies and so on. OK, done, and Forstall is back on stage. He’s going to talk about iPhone OS 3.0 (which you know all about because you looked at our gallery, of course)

6.58pm: cut and paste… MMS (”the big news” - huh? A turn-of-the-century technology?).. landscape keyboard.. search… (Sidenote: AT&T “will be ready to support MMS later this summer”. Gizmodo people are fuming that it hasn’t been there since June 2007.)

Parental controls on films and TV shows from the iTunes Store on the iPhone. And on apps. (Does this mean rude apps will be allowed more easily in future? Will the bowdlerisation of apps end?)

7.03pm: and next: tethering. Or untethering. You can use your iPhone as a 3G modem. (Actually you could do that before with NetShare, but Apple pulled it from the App Store wayyy back.)

Interesting graph that Forstall shows has both Vodafone and O2 among the carriers, but that may be the Vodafone deal in another country, not the UK.

7.06pm: Dynamic language switching - is this for bilingual households? (”Cherie, can I borrow votre iPhone?”) And for the times when you lose it, “Find my iPhone”.

Showing Tina Fey clip from 30 Rock where she’s blackmailed by someone who finds her phone. (Is that sensible?)

MobileMe subscribers only - will show you on a map where your iPhone is. Alert sound will play whether or not you left it in silent mode. Goes down a storm with the devs, who must have had that heartstopping moment once or twice.

7.08pm: Also - and this will please the corporates - “Remote Wipe”: will delete all the data, so that you know your data is gone. But you can restore it from backup if you ever find the phone. (Await eager experiments by iPhone owners, and concomitant howls at backup failure.)

7.09pm: Things starting to warm up now. There was a bit of a mid-event lull, but Forstall is getting his mojo going now, standing on the stage confidently and starting to command things. A shade of Jobs in his approach.

Showing off peer-to-peer connections: “great for games, will automatically find the other player over wireless or Bluetooth, no carrier needed.” (Interesting from a security - or filesharing - standpoint.)

7.11pm: More support for hardware accessories: apps can talk to third-party stuff such as a diabetes monitor. (Same thing as they showed off with the iPhone 3.0 talk really. Have you looked at the gallery? Oh.)

Developers can embed Google Maps straight into their apps. (No Bing Maps? Are there Bing Maps?) And also build turn-by-turn directions in: will satnav companies start to sweat? (Though turn-by-turn implies.. a compass. Doesn’t it? We’re all starting to get bored with the software stuff now, want the hardware.)

7.16pm: By the way, did you notice what they did with that Snow Leopard price thing? They told us the price - but not the release date. Very sneaky.

7.17pm: demos are showing medical stuff. Airstrip technologies, creating medical apps that help people track their records. “The medical community is flocking to the iPhone.” Remote logins to patient monitors, real-time waveform data as if they were at the patient’s bedside.

(It’s going to make those episodes of House more boring. He’ll never leave his grumpy room, just figure it all out while playing Super Monkey Ball Banana Blitz.)

7.20pm: Ooops, correction - Snow Leopard this September. Set your clocks.

7.22pm: Next up: Scroll Motion. They have a book buying application. (Make your own joke.) They’re making magazines and daily newspapers available on the App Store. (Hmm, can you think of any uses for that?).

Once downloaded, comes up with neat app; copy/paste/email text from inside the books. Academic text books too.

7.24pm: And now satnav maker TomTom, to a few gasps from the audience. Co-founder Peter-Franz Pauwels comes on stage to do a demo. TomTom software, applied to the iPhone. Voice prompts too.

But you wouldn’t want to hold it in your hands - “so we’ve created an accessory, the TomTom car kit.” (Is that the future, where everything becomes an accessory to a mobile phone?) In-car dock that sticks to the windscreen/dashboard. Enhanced GPS, built-in loudspeaker and microphone. Warm reaction from the crowd… which is still waiting for a, the, big announcement.

7.28pm: We’ve been going for nearly 90 minutes. Is there time enough to show off a new iPhone? Or is this just some existential torture?

7.30pm: More demos. Slightly losing the will to.. what was it we came here for?

7.31pm: Scott Forstall comes back on stage in white coat and goggles; takes part in demo by Pasco of its science project app. Deflating a balloon. (Is that some sort of metaphor, Scott?)

7.33pm: balloon fails to behave, demo goes wrong, graph on Pasco app stays resolutely at top. Is that the end of the demos?

iPhone Scott Forstall shows off the iPhone 3.0 software. Photograph: Robert Galbraith /Reuters

Apparently not. Now we need another demo. Zipcar. Hello Zipcar. You are not an iPhone, unlike the object in this picture. Zipcar will unlock your car. (Don’t ask us how.) Crowd comes back to life, anticipating something… which turns out to be another demo. Musicians who can control their gear from inside an iPhone. (We get it: there are many apps for the iPhone.)

7.40pm: Now a guitarist is showing how he can control his amp from his iPhone. (Would you do that?) He looks like Sawyer from Lost. Perhaps he’ll starting singing “Come on, everybody”.

7.42pm: If Steve Jobs *is* here then he’d have thrown a bag of cameras at so many demo f..ailures. Forstall back on stage insisting the app is cool, really.

7.43pm: iPhone OS 3.0 pricing: free to all iPhone users, $9.99 (=£6?) for iPod Touch users; worldwide availability on June 17.

7.44pm: iPhone OS devs get the GM (Gold Master) seed today.

7.44pm: Ah, this is more like it. Phil Schiller back on stage. “To call the iPhone 3G a hit would be the understatement of the year. The iPhone has changed how people think about their phones - it wasn’t too long ago that people were frustrated with these… what I’ll call crappy devices.” He’s pacing back and forth across the stage.

Graph: 2/3 of all mobile browsing (in the US?) is done on an iPhone or iPod Touch. Schiller compares the iPhone App Store’s 50,000 apps to Google Android’s 4,900, Nokia’s 1,088, RIM’s 1,030, Palm’s … er, 18.

7.46pm: “The iPhone 3G has been great, so that’s why i’m excited to tell you about an entirely new version - the iPhone 3GS.”

(Who had 3GS on the bingo card?)

7.47pm: “The S stands for speed - because it’s the fastest, most powerful iPhone we’ve ever made.” Apparently about three times faster on average, depending on benchmark. Launching messaging is 2.1x faster, loading SimCity (eh?) is 2.4x faster, loading the New York Times 2.9x faster. (But what about Guardian Technology, eh?)

7.49pm: New features includes new camera - 3 megapixel autofocus (better than 2MP on old ones) - with autofocus: tap to focus on different parts of the picture, improved light sensitivity for indoor and nighttime shots.

Crowd is noticeably happier now.

7.51pm: And - yes - it supports video recording: can get 30 frames per second at VGA quality (someone near me whistles). Demo of kids playing in garden gets a smattering of claps. Auto white balance, auto exposure, autofocus.

7.53pm: Videos can be sent as MMS “if you carrier supports it”. Gizmodo people snarling again at AT&T. Can share video via YouTube, email, or MobileMe.

Schiller predicts that it will become “the most popular video device.”

7.54pm: And now, “wouldn’t it be great to be able to dial friends and family just from the sound of your voice?” (Umm, hate to disappoint, Phil, but that’s been standard in many phones literally for years.)

“We call it Voice Control.” (So do we, but without the capitals.) You can get it to dial someone - “Call Scott Forstall” - or play songs. “Play songs by The Killers.”

7.55pm: Includes a compass. Someone at the back completely loses their mind. “A cool compass fan there,” says Schiller. (Not sure about the “cool”.)

Compass app will show your orientation, longitude, latitude, and can link to Google Maps, which will rotate to match the way you’re facing. (It’s like that REM song…)

7.58pm: Battery life? Schiller runs down the iPhone 3G (you know, last year’s thing).

iPhone 3GS (can’t we call it the Video?) gets 50% more on Wi-Fi (9hrs), 33% more on video (10hrs), 30hrs vs 24hrs on audio, 20% more on 2G talk (12 hrs), and the same 5hr life on 3G.

(Looks like you’ll still be charging the iPhone every day, then.)

8.00pm: Pricing: $199 in the US for 16GB version. Doesn’t mean much to UK readers though - we’ll have to see what’s happening with O2 and any other carriers, if there are others.

8.01pm: but there’s also a 32GB version, costing $299 (again: UK prices will vary depending on contract).

Note: no front camera, so no video calls. All those who make video calls, tell us why this is a big oversight. If it is.

8.02pm: price dropped on the iPhone 3G, to $99 for 8GB model. Again, wait for the UK details.

(So does this leave any time for, or interest in, an “iPhone mini”? We’re thinking not. Then again, is there any time for a “one last thing”?)

8.05pm: iPhone 3GS introduction date: June 19.

8.06pm: Schiller reminds everyone of what they’ve seen today: new MacBook Pros, Snow Leopard, the iPhone 3GS.. um, that’s it. There’s no “one more thing”, there’s no tablet, there’s no netbook, there’s no iPhone mini, and most - or least - of all there’s no Steve Jobs.

Although if you’re reasonable, then none of those last four things was ever on the agenda.

8.09pm: Final verdict: It’s a bit surprising that the iPhone 3GS will be available so soon. The crowd is filing out, buoyed but not exuberant. This was solid, but not many surprises.

So now, over to you:
1) is the iPhone 3GS - with its added video and slightly improved battery life and faster processor - good enough to make you want one, or upgrade?
2) will you upgrade to Snow Leopard? (Not clear whether you’ll have to buy Leopard first if you’re upgrading from 10.4 to 10.6; we’ll seek clarification.)
3) are the new MacBook Pros, and the strange gap left - there’s only one MacBook model now - compelling?

8.18pm: At the moment, the Apple UK Store shows the iPhone 3GS prices as “coming soon” on an O2 Pay & Go plan (the only form that you can get online). Apparently no other carriers. The iPhone 3G is priced at £342.50 - but that too is on a Pay & Go deal.

PostHeaderIcon iPhone: O2 says buyers must pay a premium for new model

Mobile network O2 has reacted to protests by customers who became angry after it emerged that the new iPhone 3GS could prove substantially more expensive than its predecessor.

The new iPhone handset, unveiled by Apple yesterday in San Francisco, goes on sale next Friday and sports increased memory, new software and an improved, video-capable camera. But according to price plans from O2 - which has an exclusive deal to act as the iPhone operator in the UK - buyers could pay substantially more than they did for the previous model.

This has upset many customers, who are airing their grievances online through hundreds of messages on blogs, forums and social networks.

A string of Facebook protest groups have sprung up, while some angry customers have set up online petitions and are circulating the email addresses of senior O2 executives in an attempt to force them to reduce prices.

Their argument is that the iPhone 3GS is markedly more expensive than its predecessor, and that existing O2 customers who want to upgrade will have to pay hundreds of pounds for the privilege.

The company responded to its critics by saying that its prices were consistent, telling the Guardian that British iPhone buyers - who can only officially use their handsets on the O2 network - are “not going to find a better deal anywhere else”.

A spokesman for O2 admitted that there was a premium of around £25 for the new model, but that the company was simply trying to offer the best option to customers.

“We understand that everyone wants to get the new device, but we have to treat iPhone customers the same as anyone else,” he said. “All our iPhone tariffs are the best value: you’re not going to find a better deal anywhere else.”

The figures show that when the new model comes out on June 19, buying an iPhone will become more expensive in a number of areas.

At the lower end of the scale, buying an older model iPhone 3G has become marginally less expensive than before, with the existing 8GB handset dropping in price by £2 - and available free to those willing to spend at least £44 each month on their contract.

At the upper end, however, the new iPhone 3GS appears to be significantly more expensive than its predecessor. For consumers who choose the most popular tariffs, a new iPhone 3GS will cost £184.98: almost £26 more than the previous model.

Customers looking to buy the top-end version of the 3GS - which boasts 32GB of memory, enough to store 40 hours of video - are also being asked to spend significantly more than they did for the equivalent model a year ago. Under the most popular call plans, will have to spend £274.23; last summer, the most expensive iPhone 3G model cost £159.

Prices are lower for those willing to sign an extended two year contract - but in order to get a 32GB iPhone 3GS for free, customers must sign up to pay at least £73 each month for 24 months.

O2's iPhone pricing changes

The O2 spokesman said that the company was working hard to keep its contract prices stable, and that many existing iPhone owners would be eligible for an upgrade.

“All the price plans are the same, it’s the hardware that has changed,” he said. “We set the pricing on a variety of factors - not least of which is the wholesale price that Apple charges us.”

However, he was unable to say whether this increased price was a result of an increase in the price levied by Apple, or if it had been introduced by O2.

Some shoppers had also voiced anger over O2’s pricing for the new iPhone’s tethering service, which allows customers to link their phone and computer together to surf the web - instead of plugging in a 3G wireless dongle into their laptop for mobile broadband access.

The company will charge users around £15 on top of their contract each month for the option to download up to 3GB of data - enough to stream around three and a half hours of video from a service like the BBC’s iPlayer.

The company said that some price comparisons were unfair because they pitted the iPhone’s monthly tethering charge against a recent promotional deal for mobile broadband - but that customers could not expect to get such a service for free.

“If you’re connecting to the web using tethering, this has huge implications for us,” he said. “We are not able to include tethering within the existing unlimited data plan due to the larger data requirements of laptops and impact this would have on our network.”

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PostHeaderIcon College courses offer more today than ever before

Education is proving to be a great way for people to get in to their desired industry and pursue the career they want. With such a diverse choice of courses the hardest part will be picking which course to take. Colleges and Universities offer a broad range of education levels that all provide the skills, knowledge and experience to make your way into the workplace. Both colleges and universities are able to offer courses that cover most people’s interests and passions, and provide a door way in to the industry. Courses like music, performing arts, computing and information technology are just a few that draw people to the colleges each year. So what can you expect some of these courses to offer?

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These courses have become increasingly popular in the past years, attracting students from all over the country to study the universal appeal of music. Courses usually cater for singers, producers, sound engineers and DJs. The music courses are usually available for a range of different levels of study from a first diploma to HND level. Some of the courses provide a starting point for study and will allow you to progress to further education. Each course will allow you to develop a broad range of useful skills which can include networking and promotional skills which will be beneficial to you in the workplace.

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The performing arts courses are ideal for those looking to get more involved in dance, theatre and musical theatre. Courses can provide you with a platform to hone in your skills in your desired field and gain the necessary experience. This can be a great way to gain experience or perhaps use a course as a springboard on to other levels of education. Such courses might include a BTEC qualification, national diplomas, higher national diplomas and AS and A2 Levels. These courses usually include a large amount of practical work as well as the opportunity to perform in the college as well as a variety of outside venues. Some courses also allow you to visit professional workshops and see live professional performers.

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While the industry of the computer continues to expand more and more people are looking to join the workforce of Information Technology. The courses cover many aspects of Information Technology including, technology based applications, communication systems, web design as well as the fundamental and advanced elements of programming computers. Various levels of study are offered by most colleges including BTEC diplomas, A Levels, BTEC national diplomas as well as a whole host of part time courses. Some courses will help you obtain the skills that you need in a range of industry standard software including Microsoft Office, Visual Basic, C++, Dreamweaver, Flash, Fireworks as well as Microsoft Project.

As the college will provide you with the skills and equipment that you need to get in to the industry, there is always an emphasis on a desire to learn for the students and attendance is of paramount importance in order to complete the courses.

Interested? These courses are available in Colleges in Northampton which offer great opportunities for those looking for a Northampton Education.

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